Ever been caught off guard in a conversation with a consumer that has gone south past point of repair? Where in the heck did that come from? Consumers speak a different language than you and I. It’s true! So, in order to combat misconceptions and myths about the beef industry, it is our duty to educate ourselves to be the best communicators possible. One way … Continue reading Are you a Master of Beef Advocacy?
The National Beef Quality Audit (NBQA) has been in place since 1991 as a measurement for cattle producers to determine quality conformance of the U.S. Beef Supply. There have been six total audits (1991, 1995, 2000, 2005, 2011, and 2016) over the course of 25 years and each has contributed a new layer of consumer and industry insight used to continue to move forward within … Continue reading 2016 National Beef Quality Audit Review