Are you a Master of Beef Advocacy?

Ever been caught off guard in a conversation with a consumer that has gone south past point of repair? Where in the heck did that come from? Consumers speak a different language than you and I. It’s true! So, in order to combat misconceptions and myths about the beef industry, it is our duty to educate ourselves to be the best communicators possible. One way … Continue reading Are you a Master of Beef Advocacy?

2016 National Beef Quality Audit Review

The National Beef Quality Audit (NBQA) has been in place since 1991 as a measurement for cattle producers to determine quality conformance of the U.S. Beef Supply. There have been six total audits (1991, 1995, 2000, 2005, 2011, and 2016) over the course of 25 years and each has contributed a new layer of consumer and industry insight used to continue to move forward within … Continue reading 2016 National Beef Quality Audit Review

Beef Quality Assurance, Spring Update

Beef Quality Assurance (BQA) is a nationally coordinated, state implemented program which couples scientific knowledge and common sense husbandry to raise cattle under optimum management and environmental conditions. In Wisconsin, the BQA program can be completed via online modules or in-person training by a certified instructor. After successful completion of the program, certification is valid for three years. No matter which option you may choose, … Continue reading Beef Quality Assurance, Spring Update

What do the FMD & MAP Acronyms Mean to Cattle Producers?

By John Freitag What do MAP and FMD stand for and why are they important for Agriculture? FMD stands for Foreign Market Development.  This program helps to create, expand and maintain long-term export markets for U.S. agricultural products.  Under this program, the Foreign Agriculture Service (FAS) partners with U.S. agricultural producers and processors, who are represented by non-profit commodity or trade associations called “cooperators,” to … Continue reading What do the FMD & MAP Acronyms Mean to Cattle Producers?

ACF & MATC Farm to Fork Tours

On May 4th and May 8th, the Wisconsin Beef Council hosted Farm to Fork Tours with Milwaukee Area Technical College students and the Milwaukee American Culinary Federation Chapter members. In total, 60 individuals engaged in an immersive, educational experience to uncover the truth behind raising beef in Wisconsin. Chefs and other culinary professionals work with clientele and their customers by advising them on the right … Continue reading ACF & MATC Farm to Fork Tours

SNA Farm To Fork Tour

On April 13th, Arndt Farms hosted an extremely educational experience with 30 Wisconsin School Nutrition Association members. These members work with school officials and directors in order the purchase food for school lunches for youth across the state. SNA members are very influential in making food selection decisions within their school districts and individual facilities. It is important to Wisconsin’s beef industry that these influential … Continue reading SNA Farm To Fork Tour

Simple Changes that Make a Big Impact

Sustainability is an extremely prominent topic in today’s culture and the statistics might shock you! Did you know… 40% of the food brought home in America goes uneaten costing the average American family about $2,500 annually! What could you do with an extra $2,500 in your pocket? With all of the food wasted in the United States, we could fill the 90,000 seat Rose Bowl … Continue reading Simple Changes that Make a Big Impact

WAND Farm to Fork Tour

On April 5th, 2017 Wisconsin Beef Council took 26 Wisconsin Academy of Nutrition and Dietetics members on a Farm to Fork Tour in the Elkhart Lake area proceeding their two day annual conference. These dietitians work with consumers and clients across the state in guiding them with their dietary decisions. It is important to Wisconsin’s beef industry that these influential individuals practice implementing beef into … Continue reading WAND Farm to Fork Tour

Farm to Fork, Consumer Education

Educating consumers on the benefits of beef in their diet and telling the beef story whenever possible is part of the Wisconsin Beef Council’s mission. Our most exciting events we put on pertaining to consumer education are called Farm to Fork tours. These tours stretch all across the state and involve a variety of producers related to the beef industry including cow/calf, stocker/backgrounders, feedyards, processing … Continue reading Farm to Fork, Consumer Education